Gas and Convenience Chain Fills Up on New Customers.
Revenew reached cardholders across a national bank network to drive new customers, visits, and sales for major gas and convenience chain — no app, no activation, no PII required.
New Customers. Real Growth. Real Returns.
In just three months, Revenew EZEarn™ turned card swipes into $1.38M in qualified sales for the gas and convenience chain — and turned first-time shoppers into repeat customers.
Customers
| Metric | New | Lapsed | Loyal | Total |
|---|---|---|---|---|
| Participating | 27.9K | 20.6K | 18.6K | 58.3K |
| Repeat | 4.19K | 6.14K | 8.37K | 18.7K |
| Repeat Rate | 15.0% | 29.8% | 45.0% | 32.0% |
Visits (1st visit/month qualified for incentive)
| Metric | New | Lapsed | Loyal | Total |
|---|---|---|---|---|
| Qualified | 28.7K | 22.9K | 34.8K | 86.4K |
| Repeat | 9.88K | 16.4K | 80.6K | 107K |
| Visits per Customer | 1.38 | 1.91 | 6.20 | 3.31 |
Sales
| Metric | New | Lapsed | Loyal | Total |
|---|---|---|---|---|
| Qualified | $498K | $349K | $532K | $1.38M |
| Repeat | $156K | $224K | $1.03M | $1.41M |
| Qualified Sales per Visit | $17.35 | $15.36 | $15.29 | $15.97 |
Returns (assumes a 30% gross margin on qualified sales; repeat sales not included)
| Metric | New | Lapsed | Loyal | Total |
|---|---|---|---|---|
| ROI | 714% | 825% | 913% | 811% |
| ROAS | $27.13 | $30.82 | $33.76 | $30.35 |
| Visit Acquisition Cost | $0.64 | $0.50 | $0.45 | $0.53 |
| Net Earnings | $131K | $93.4K | $144K | $368K |
80% of sales growth came from new customers
Through its first three months, the EZEarn™ campaign incentivized over 58K unique customers at the chain's locations across the United States. Our partner saw an average sales increase of 30% relative to the same month a year prior — and the great majority of that growth, 80%, came from New Customers' Qualified Sales alone, providing strong evidence of a direct correlation between the program and increased sales.
32% returned to shop again, unincentivized
Loyal customers shopped every two weeks, generating the bulk of repeat visits. But New and Lapsed customers came back too — 26.3K repeat visits from those two segments alone, often before their next incentive was even live.
811% ROI, $368K in net earnings
With a combined 3.3% of Qualified Sales spent on customer incentives and acquisition fees, our partner saw significant value for minimal cost. A visit acquisition cost of just $0.53 translated directly into an outsized return — $368K in net earnings on $1.38M in qualified sales.
Want results like these?
See what EZEarn™ by Revenew can do for your retail brand.