Retailer Sees Returns.
The Good Kind.
Revenew reached new cardholders across a national bank network to drive new customers, visits, and sales for a National Discount Retail chain — hitting a four-month sales target in just three and a half, and winning customers straight from the competition.
New Customers. Real Growth. Real Returns.
In just 3.5 months, Revenew EZEarn™ drove $2.84M in new sales for our discount retail partner — beating a four-month projection ahead of schedule, and capturing 24K new customers straight from the competition.
New Customer Visits — Projected vs. Actual
| Offer Tier | Projected (4 months) | Actual (3.5 months) |
|---|---|---|
| 10% Offer | 92K | 86K |
| 5% Offer | 56K | 57K |
| Total | 148K | 142K |
New Sales — Projected vs. Actual
| Offer Tier | Projected (4 months) | Actual (3.5 months) |
|---|---|---|
| 10% Offer | $1.8M | $1.73M |
| 5% Offer | $1.0M | $1.11M |
| Total | $2.8M | $2.84M |
Returns
| Metric | Value |
|---|---|
| Basket Size per Visit | $19.92 |
| ROAS (Return on Ad Spend) | $7.97 |
Competitive Conquest
| Metric | Value |
|---|---|
| New Customers from Competitor | 24K |
| New Sales from Competitor Customers | $659K |
$2.84M in new sales — target hit ahead of schedule
The retailer's campaign was projected to generate $2.8M in new sales over four months. It got there in just three and a half — closing at $2.84M, 101% of the original goal, with two weeks to spare. The 10% standard offer drove $1.73M of that total, with a more targeted 5% offer aimed at competitor customers contributing another $1.11M.
142K new customer visits, a $19.92 basket each time
Across both offer tiers, our partner drove 142K new customer visits in the campaign's first 3.5 months — 86K from the 10% standard offer and another 57K from the more targeted 5% offer. Each visit averaged a $19.92 basket, and every dollar spent on the campaign returned $7.97 in new sales.
87.5% of new sales went straight to the bottom line
Of the $2.84M in new sales generated, $2.48M — 87.5% — flowed through as net new sales after incentives and acquisition costs. Just 12.5% went to customer incentives and acquisition fees combined, keeping the program lean while still winning real competitive share: 24K new customers came directly from competitors, contributing $659K in new sales.
Want results like these?
See what EZEarn™ by Revenew can do for your retail brand.