Travel Company Explores a World of New Customers
Revenew ran a controlled proof of concept with a travel partner — measuring results against a true control group that received zero offers or communications — to prove the program drives incremental growth, not just activity.
Real Customers. Real Lift. Verified Against a Control Group.
Over a three-month proof of concept, Revenew EZEarn™ drove $1.02M in qualified sales for this tour specialist and incentivized 2,900 customers — with results measured directly against cardholders who received no offer at all.
Customers
| Metric | New | Lapsed | Existing | Total |
|---|---|---|---|---|
| Participating | 1,963 | 286 | 651 | 2,900 |
| Monthly Conv. Rate | 0.04% | 0.75% | 1.81% | 0.05% |
| Lift over Control | 24.3% | 52.0% | 94.7% | 50.1% |
Sales
| Metric | New | Lapsed | Existing | Total |
|---|---|---|---|---|
| Qualified | $705K | $94.3K | $225K | $1.02M |
| Basket Size | $308 | $245 | $244 | $281 |
| Lift over Control | 24.8% | 2.95% | 35.3% | 20.7% |
Earnings (assumes a 90% gross margin on qualified sales)
| Metric | New | Lapsed | Existing | Total |
|---|---|---|---|---|
| Net Earnings | $583K | $77.2K | $187K | $847K |
| ROI | 1,120% | 999% | 1,200% | 1,120% |
| ROAS | $13.56 | $12.21 | $14.39 | $13.59 |
| Acquisition Cost | $26.49 | $27.01 | $24.06 | $26.00 |
Methodology: This proof of concept used a true control group of matched cardholders (297K New, 1K Lapsed, 1K Existing) who received no offers or communications from Revenew during the campaign period. All "Lift over Control" figures reflect performance of the offer group directly against this control group, isolating Revenew's incremental impact from organic activity. Gross margin of 90% on Qualified Sales was provided by our partner's CFO for this analysis.
2 in 3 participating customers were new to the brand
Of the 2,900 customers incentivized during the proof of concept, 1,963 — roughly two-thirds — had not shopped at this travel provider in the prior 12 months. New customer conversion also showed the largest incremental lift of any segment, proving the program's strength at bringing in shoppers who wouldn't have come back on their own.
50% more conversion, 21% bigger baskets — verified, not estimated
Most campaign results claim credit for growth that might have happened anyway. This one didn't have to guess: a matched control group of cardholders received zero offers or communications throughout the campaign. Compared directly against that baseline, Revenew customers converted 50.1% more often and spent 20.7% more per basket — with the New segment showing the biggest jump of all, up nearly 25% in conversion.
1,120% ROI, $847K in net earnings
With a total acquisition cost of just 7.4% of Qualified Sales for customer incentives and fees combined, our travel partner saw outsized value on a modest $75K test budget. On a 90% gross margin, that translated to $847K in net earnings on $1.02M in qualified sales — proof the model scales profitably even at proof-of-concept size.
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